The Paid Search Specialist plays an essential role implementing and supporting paid search campaigns, including account setup, strategy development, organization, and management. Daily utilization of reporting, analytics, and trend tools is imperative, coupled with tasks such as keyword development, ad copy creation and testing, bid and budget management, and conducting campaign audits.

Your role will involve prioritizing efforts to ensure the delivery of key objectives, tracking and reporting campaign results, and actively seeking process improvements for client success.

Flexible Hybrid Schedule: Initially, enjoy the best of both worlds with a minimum of two days in the office (Mexico City). We are committed to evolving towards full remote support, offering you the ultimate work-life balance in the near future.

Dynamic Onboarding Path: Initially, you may join us through an Employer of Record (EOR) arrangement. This is a stepping stone towards becoming a full-fledged Tinuiti team member as we streamline our onboarding process to integrate you seamlessly into our family.

English Proficiency: Fluent English is essential for this role, enabling you to thrive in our dynamic, collaborative, and international environment.

As the Paid Search Specialist you will:

• Campaign Implementation & Management: Implement and support paid search campaigns, including account setup, strategy development, and effective organization.
• Reporting and Analytics Usage: Utilize reporting, analytics, and trend tools on a daily basis to monitor campaign performance and make data-driven decisions.
• Campaign Setup & Optimization: Lead campaign setup activities, encompassing keyword development, ad copy creation and testing, account setup and restructuring, and bid and budget management.
• Tactical Execution & Audits: Oversee basic tactical execution of campaigns and conduct regular audits to ensure campaign effectiveness and alignment with best practices.
• Prioritization and Reporting: Prioritize efforts, track and report on campaign results, perform data analysis, and engage in weekly client calls to ensure alignment with client goals.
• Continuous Improvement: Consistently seek ways to improve processes, introducing new approaches contributing to client success, and effectively communicating insights based on campaign performance.
• Campaign Planning & Design: Plan, design, and operate paid search campaigns, including launches, management, budget allocation, bid management, and A/B testing.
• Reporting and Analysis: Track and monitor campaign results regularly, conduct Quarterly Business Reviews, and end-of-year analyses to derive insights and strategies.
• Budget Maintenance & Monitoring: Maintain and monitor campaign budgets, ensuring proper pacing and allocation for optimal performance.
• Client Communication: Communicate insights and findings derived from campaign performance effectively to clients.

Professional Qualifications:

• 2.5+ years of hands-on experience in executing and managing high-impact paid search campaigns or related digital advertising roles.
• Demonstrated expertise in efficiently managing monthly campaign budgets exceeding $50k, showcasing strategic budget allocation and optimization skills.
• Proficiency in leveraging competitive reporting tools such as AdGooRoo, The Search Monitor, Compete, or Auction Insights, demonstrating an analytical approach to campaign insights.
• Advanced proficiency in Microsoft Excel and PowerPoint, ensuring comprehensive data analysis and effective presentation of campaign performance reports and strategies.
• Google Adwords (Fundamentals & Advanced) Certifications, complemented by additional certifications in digital marketing or advertising, showcasing dedication and mastery in the field.
• Practical experience working with Google Analytics and proficiency in utilizing paid search platforms such as Marin, Kenshoo, or DS3, highlighting a comprehensive understanding of diverse advertising tools and platforms.

Competencies

• Campaign Management: Ability to effectively plan, execute, and manage paid search campaigns, including strategy development, keyword optimization, ad copy creation, and budget management.
• Analytical Skills: Proficiency in using analytics tools to monitor campaign performance, interpret data trends, and derive actionable insights to optimize campaign strategies.
• Keyword Research and Optimization: Capability to conduct comprehensive keyword research, analyze search trends, and optimize keyword selection to enhance campaign performance and relevance.
• Ad Copy Creation and Testing: Skill in crafting compelling ad copies, performing A/B tests, and refining copywriting strategies to improve ad performance and drive engagement.
• Understanding of PPC Principles: Knowledge of Pay-Per-Click advertising principles, bid strategies, and familiarity with bidding platforms to maximize ROI and campaign success.
• Attention to Detail: Strong focus on precision and accuracy in campaign setup, meticulous monitoring of metrics, and making adjustments aligned with campaign goals.
• Communication Skills: Effective communication within the team and with clients, ability to articulate ideas, provide updates, and collaborate on strategies based on campaign performance insights.
• Time Management: Efficiently managing multiple tasks, prioritizing workload effectively, and adhering to deadlines in a dynamic and fast-paced advertising environment.
• Adaptability and Learning Agility: Willingness to adapt to new technologies, tools, and industry changes, continuously learning and applying new knowledge to campaigns.
• Problem-Solving Abilities: Capacity to identify campaign inefficiencies or issues and propose effective solutions or optimizations to enhance campaign performance.
• Team Collaboration: Ability to work collaboratively within a team, support colleagues, and contribute positively to the overall success of Paid Search initiatives.

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